Brand introduction - Regetta Canoe
Concept
To enjoy in the city.
To cherish the city.
Tools filled with a wish to make walking around the city pleasurable for the hard path walking modern people, this is Regetta Canoe.
Let's take a new step in the streets with Canoe today as well!
Original Sole
A single shape was born as a result
of being focused towards 'walking'.
Canoe's shape, which draws a bold line was not made with design as the priority. An unique shaped outsole developed to answer the question, "How can we walk comfortably on the hard asphalt roads?" and a gummy insole which gently wraps around your foot.
Know more about the unique Sole Design.
Machiaruki
Special tools for enjoying "walking the streets"
Form which is easy to wear and also makes you feel the playfulness in the design. For a "walking the streets" style, a balance of appearance and functionality is very important. Shoes with appearance as the priority results into crooked walking posture and bent body. It is said that opening of pelvis or worsening of body posture happens due to bad walking posture. Regetta Canoe's round outsole was created in a pursuit of ease of walking to the last detail. Just by wearing Canoe, the ideal walking style of stepping off from the toes and landing on heels is achieved!
Coordinate
The unique form looks individualistic
in any clothing coordination.
For shopping…...for going out……an unique form that doesn’t chose the person wearing it is Canoe's one more speciality. Even a simple, standard casual wear feels like a unique style! Is a great match with all your bottom wears! The impactful form will be the deciding factor in coordinating your attire. Bare feet in spring and summers and showing the socks a little in autumn and winter. You can enjoy the styling aimed for "walking the streets" irrespective of seasons.
Regetta Canoe was born in a small town called Ikuno ward in Osaka and since then continued to make products under the slogan "Made in Japan" and "Made in Osaka". In 2015, our vision and skills were recognized and our "Bigfoot three strap design " officially received the "Made in Osaka" brand certification from Osaka prefecture. We will continue to deliver Made in Osaka Regetta Canoe to Japan and the World for a pleasurable "walking the streets"
What is "Made in Osaka Brand"?
It is a brand certification given to products(consumer goods) filled with creativity which is backed by extraordinary skills of the manufacturing SMEs in Osaka prefecture. The certified product is promoted as a "Made in Osaka" brand product in the promotional activities conducted by Osaka prefecture and various other sponsored organizations.
The brand message is incorporated in The Logo
The logo represents the wish that Canoe will spread throughout the world as the representative brand of Japan.
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"Family crest" which boasts of Japan's unique and refined beauty is our motif.
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Represents that Regetta Canoe was born in the world leading "Water city Osaka" known as the water corridor.
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The smooth line without any corners represents the feeling of ease of walking and softness of wearing.
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The smooth line without any corners represents the feeling of ease of walking and softness of wearing.
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Brand color is cyan, which represents the bright and sparkling river surface.
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The special form of "the uniquely" shaped Canoe sole is placed in the centre.
"Osaka", City of Water, City of Commerce
Dotonbori, Nagahori, Tosabori, Shinsaibashi, Nihonbashi, Yodoyabashi…
Famous places which are connected by rivers stretching all over Osaka, city of water.
Canals, also called the speciality of Osaka's culture, which stretched in all the directions eventually
turned into asphalt roads and transformed into streets which spread across the foundation.
We want you to take a light and soft step into the city, similar to a "Ferry(Canoe)" which rows across the river.
With this emotion, we shaped the sole similar to a boat.
And for the first concept store, we chose "Semba" as the location, which has supported the prosperity
of Osaka's commerce since ancient times.